Goals/Mission/Vision 

ANEM - A(ssociation) of I(ndependent) E(lectronic) M(edia) is the business association comprised of 37 full and 49 affiliate members that are founders of radio and TV stations across Serbia. In ANEM network, there are over 100 radio and TV stations, mostly local and regional ones and RTV B92 with national coverage.

MISSION AND VISION

From the outset, ANEM mission has been to protect independent media from political and other pressures; to strengthen, through the network, the position of professional electronic media across Serbia; to contribute to the establishment of politically independent legal framework and of economically viable environment for the development of electronic media; to help the improvement of professional and technical standards in the media sphere in order to meet the needs of audience and serve the public interest in a proper way. Its vision has been to help the adoption and application of media laws; to acquaint the media with the highest professional journalistic and technical standards; to help stations become profitable and economically independent without interfering with the freedom of speech principles; to improve the cooperation with associations and media in the region and worldwide.

Building on its previous mission and vision, now with its new three-year strategy, adopted in early 2011, ANEM MISSION is to be a powerful, leading media association of strong members encompassing electronic media, new media, and content providers from Serbia, which provides effective policy and advocacy services for members and the general Serbian media scene. ANEM updated VISION is a vibrant, effective, and professional Serbian media landscape that promotes the universal right of freedom of speech and expression in line with the European standards.

The Association's overall goals, set in line with its Strategy, include improvement of media regulatory framework, establishing stable and reformed media sphere, ensuring sustainability of electronic media through building favorable media environment that enables media development and fulfillment of their role in a democratization of the society. Achieving these goals, ANEM has, through the years, developed numerous advocacy activities. Now, Association strives to further use all its advocacy tools in order to protect the best interest of its member stations, and consequently, other Serbian media outlets and media sector as a whole.

GOALS  

• Creating favorable legal framework for electronic media in the country
• Development and promotion of media policy and legislation
• Creating favorable economic conditions and environment for media development
• Strengthening the role of media in democratization of the society
• Protection of independent media from political and other pressures
• To contribute to achieving the highest professional and technical standards in the media sphere
• Affirming free, independent and professional work of all electronic media
• Participation in modern global trends in the media industry
• Developing cooperation between the media and civil society organizations
• Cooperation with media organizations in the country and abroad

CORE VALUES  

• Deep expertise in policy and advocacy
• Leadership in Serbian media sector industry
• Value creating for members and society
• Vision and forward thinking- to see the trends, and set the trends!
• Remaining dynamic- We are a step ahead of others
• Creativity
• Transparency  

ACTIVITIES  

• Advocacy in the field of creating public policy and reforms of the media regulatory framework
• Advocacy for building optimal conditions on the media market and favorable environment for media development
• Public reactions and protection in cases of violation of freedom of media and freedom of expression
• Advocating the members' interests before the authorities
• Education of members
• Legal aid
• Program production
• Contribution to program content of members by providing them with quality program production free of charge
• Developing business and technical cooperation of members
• Developing cooperation with partners from media sector, non-governmental sector, other stakeholders interested for media development, as well as media organization with a similar orientation abroad