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10. 12. 2002

RESEARCH OF RADIO PROGRAMME RATINGS AT TERRITORY OF SERBIA

- November 2002 -

Client: IREX
Realization: SMMRI (Strategic Marketing & Media Research Institute)

MOST SIGNIFICANT RESEARCH RESULTS

Research presented in this report is seventh research of radio auditorium ordered by IREX and realized by Strategic Marketing & Media Research Institute/SMMRI (first was conducted in May 1998).

Purpose of all conducted researches was to measure auditorium of the most significant radio stations in the country and to define the most important facts regarding radio programme ratings.

All presented data were obtained on the basis of a Diary kept by the total of 5618 respondents from the territory of Serbia without Kosovo (population aged 10 to 70).

Respondents had been keeping the diary for 7 days (from Monday, November 4, 2002 to Sunday, November 10, 2002). Ratings were recorded by 15-minute intervals.

Apart from Diary, respondents filled out an additional questionnaire containing some general questions on radio programme ratings.

SEE GRAPHICAL REPRESENTATION OF RESEARCH RESULTS (doc)

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