21. 08. 2008
Getting Ready for Digitalisation: Lessons to be Learnt from the Over-challenging Process of Allocation of Frequencies
At the time when many countries, including countries in the region, are having clear and detailed plans for switch over from analogue to digital broadcasting, Serbia have just finalized the process of allocation of analogue frequencies. Despite the fact that Strategy for Development of the Broadcasting Sector, adopted in 2005, stipulates that further development of the broadcasting system will be based exclusively on digital technologies, programme and national action plan for the transition to digital broadcasting, whose enactment has been foreseen by the Strategy, still do not exist.
In order to prepare the media for the process of digitalisation, the author Mr. Slobodan Kremenjak analyzes whether the new government was ready to give up the control over media and regulate the media scene in line with the European standards. The author explains what has actually happened and which are the concrete challenges that were pointed out in a timely fashion, which neither the Strategy nor its implementation in practice provided for with an answer.
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