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21. 08. 2008

The Corporate Social Responsibility Movement in Serbia: Media & Public Interest

You are a journalists or an activist in non-governmental sector and you have heard of the concept of the corporate social responsibility but you would like to learn more about it? Or you are a representative of the media or other industry and you have been assuming CSR in daily activities of your company? Download ’Corporate Social Responsibility Movement in Serbia: Media & Public Interest’ publication, written by Ms. Snezana S. Green, and find out valuable information on the concept of corporate social responsibility and the latest trends in the sphere of the responsibility of non-state actors regarding human rights.  Corporate social responsibility is a global movement and some of its offshoots are visible in Serbia. It is applicable to all actors that are not a state, no matter its size or sphere of activity. 

The publication draws particular attention to specificity of CSR of the electronic media, having double responsibilities to its stakeholders, that of a broadcaster towards the audience, and of a company towards its employees and other stakeholders. Text provides for information on best practices in the sphere of media CSR, using the example of the MTV Networks Europe and Radio Television Company B92 based in Serbia, which is ANEM’s member and a founder.

Download publication: CSR Movement in Serbia

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